Fringe Festival 2020 is almost here, and although the festival, for the most part, will be taking place through the virtual sphere, there are two new aspects of the beloved art tradition that all Philadelphians can take part in without a screen.
Two new walking tours will be included in the Fringe Festival’s line-up of cultural activities, and both experiences will give users a unique look at the City of Brotherly Love. TrailOff is an audio storytelling app that utilizes users phones to transport them into an augmented reality world that also syncs movement through ten different trails around the city, and Walk Around Philadelphia is a 100-mile self-guided tour that explores Philadephia’s perimeter.
The idea came to lead artist Adrienne Mackey in 2017 when she decided to merge the world of nature with technology and storytelling in one compact format. According to a release, through her company, Swim Pony, Mackey partnered with the PEC and app developer Toasterlab to bring interactive stories to the region’s trail systems using responsive technology and design.